Engagement is the key to effective nonprofit videos.
In this webinar, you’ll learn the science behind creating highly engaging videos, review key findings from the largest study of nonprofit videos ever, and receive practical tips to make your nonprofit’s video more engaging. Topics discussed include:
- Why video engagement is key and how to measure it
- Which emotions trigger viewers’ impulse to share and comment
- Which social media platforms are the most important for nonprofit video
- Which video content types are most engaging
- How subject lines, descriptions and calls-to-action can increase engagement
- How to use audience testing and seed groups to improve engagement